Publications

Please select from the list below:


1	Factors influencing voting behavior in Egypt Rise of the Islamic political brand.pdf
2	Brand Halal Food for US.docx
3	Branding From An Islamic Emerging Country.docx
4	Branding Islamic Higher Education Institutes- Empirical study on the Middle East.docx
5	Exploring the impact of internal branding on brand supporting behaviors of employees regarding customer attraction in Islamic banking.docx
6	Halal Branding, A Study of Muslim Consumers Perspective.docx
7	Perceived Risk Theory and Todays Brands The role of Fitnat al Shubahat within the UK Halal Market.docx
8	The effect of feelings and brand perception on fragrances purchase intention in an Islamic culture.docx
9	An Initiation Into The Place and Positioning of Goods and Services in Islamic Marketing.doc
10	Brand Choice Decision - Influence of Desired Benefits, Consumption Occasion and Orientation towards Relationships and Brands.docx
11	Destination branding - managing uncertainties in the MENA region – The cases of Dubai and Tunisia.docx
12	Halal Branding - A Study of Muslim Consumers Perspective.doc
13	How Generation Y is Energizing the 'Muslim' Brand Through Novelty T-Shirts.doc
14	The Effect of Product Placement on Young Adults Muslims.docx
15	The Use of Religious Symbols on Packaging to Influence Product Preference and Rating.doc
16	Brand Evidence From Islamic Country.pdf
17	Brand image of t he first Egyptian Islamic President.pdf
18	Image of country of origin.pdf
19	Religiosity in Brand switching.pdf

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